TONY'S HEARTWARE
Tony's Heart
The ‘Heart’ behind Tony’s Heartware is me;
Tony Ruiken
a passionate fashionlover, with an in-depth passion for
textile and design.
Through the years, with my background in fashion and lifestyle, I developed a sharp eye for colours, materials and quality.
Tony's Heartware
is timeless, it is about what has been and what is still to come and letting my products tell a special story
'Good Goods'
In 2019 I founded Tony’s Heartware in Amsterdam
to spread the ‘Good Goods’ message.
I went back to the basics of my profession, keeping it personal,
to be able to tell you the true story behind my products.
The materials are selected with love and care,
while being kind to the environment and society.
Local Heart
At Tony’s Heartware you will find unique hand crafted products for both your wardrobe and your interior, made from the most beautiful natural fabrics such as cotton, silk, wool and linen in the most amazing colours and patterns selected by me personally.
All products are fashionable but detached from any fashion or seasonal trend, making them timeless.
Made in Amsterdam with “slow” traditional techniques, make them not only timeless but last a lifetime.
My Vintage Heart
On my hunt for beautiful vintage products, at home and abroad,
I mainly select items that touch me personally.
Special items, that have been loved and cherished by someone or items that connect to me personally by special memories.
Do you want to give these found treasures a loving second home?
Feel Welcome
And if you feel inspired, we can also offer a stay with us at
It is an absolute pleasure to make customers and guests happy every day, to inspire them with my beautiful things, to share this with as many people possible.
Visit me soon and have a nose around.
Phone, email or app for more information.
Best wishes, Ton
